The power of “Vertical Integration”

Garmin is thriving because we take pride in the cooperative environment that stems from vertical integration — we design, manufacture, market and sell our products ourselves. During any given conversation about a product, you’re likely to find engineers, designers, product testers, artists, writers and salespeople sharing their thoughts. Investing in innovation has been central to Garmin’s success. The original handful of employees in 1989 grew to a work force of 1,000 just 10 years later. That number doubled within four years and eclipsed 4,000 by 2006. In 2007, Garmin’s worldwide work force topped 7,000 and showed little sign of slowing amid expansion in Europe and Asia.

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